1964: BF Goodrich launched SeaVees in an effort to rethink the sneaker as casual footwear appropriate for all occasions.
1969: To streamline their portfolio, BF Goodrich decided to focus on tire production. SeaVees is sold to Converse.
We’re here for the seekers.
For the found it at the flea market, repurposed from our parent’s closet, and grabbed off the vintage shop shelf kind of person in search of things with history and character.
Our brand was quite literally left on a shelf for nearly 40 years before our founder discovered an original 1964 pair at a secondhand store in Tokyo and brought the brand back to life and to its home in California.
We have since aimed to turn forgotten objects into treasures. From the timeless design of our sneakers to the very things they’re made of—every shoe in our line has recycled materials from plastic waste, cotton scraps or discarded rubber. We see value in making something old into something new that can last another lifetime.
SeaVees. A reimagined classic.
Our Shoes
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COMFORT
Our exclusive memory foam footbed is constructed with perforations and airflow channels for cool wearing, and our soles are made with natural and/or recycled rubber for a soft, flexible step.
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VERSATILITY
From the start, our shoes were designed to have the comfort of a sneaker and the sophistication of a dress shoe. Our designs are thoughtful and classic enough to fit in with all the go-to outfits in your closet.
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QUALITY
We have the highest standards in everything we do—from material selections to the factories we work with, providing safe and hygienic working conditions and a zero-tolerance policy on child labor. Our team rigorously tests products to ensure uncompromising quality and fit.
Our Responsibility
We incorporate recycled materials into every shoe we make: including our uppers, linings, laces, eyelets, aglets, gores, and outsoles.
We put waste to work with materials like vegan corn leather, and purchase 100% of our leather from Leather Working Group-certified suppliers who promote responsible environmental practices across the leather supply chain.
Since 2016, we’ve been members of 1% For The Planet, donating one percent of our revenue to environmental causes.
Our Story
1960s
1970s
1971: Converse closed SeaVees in response to a US Department of Justice complaint for having a monopoly on the American sneaker market. Our brand disappeared for nearly 40 years.
2000s
2005: An original SeaVees sneaker was rediscovered in a Tokyo secondhand shop by now founder and CEO Steven Tiller.
2008:The SeaVees brand was relaunched.
2010s
2016: Joined 1% For The Planet, giving one percent of our revenue to environmental causes.
2020s
2020: Launched our first style made with recycled materials.
2023: Introduced recycled materials into every shoe we make and established this commitment as a guiding principle.
2024: Celebrated our 60th anniversary and began our next chapter as a reimagined classic.
